Why You Aint 'Bout That Life With Conquest
Posted by Ashleigh Davids on Monday, July 9, 2012 at 8:58pm EST
I believe something special happens when a natural story teller meets a greater purpose. God's purpose.
Our communities continue to debate and critique Christian Hip Hop, it's popular activists and technicalities that have shifted to a rather disturbing level of priority. Yet emcee, vocalist, producer and songwriter, Jason Andre Roberts a.k.a. CONQUEST continues a designated path, aware and focused on his mandate.
Again, Conquest addresses a REAL issue common to man - a trait to be admired, and one often forgotten by hip hop greats in an attempt to be overly theological. He gets in to the crux of the matter, and humorously so as well.
At first listen, "You Ain't 'Bout That Life" reminded me of how petty we are as a society. Picking up fraudulent identities and running with them as if that were the only way to win the marathon of life. It was no surprise that a follower thought the new song title was actually a reference to VH1's BasketBall Wives, where Evelyn Lozada used the phrase during a physical altercation with a cast mate. Sadly, this air is not reserved for high school students or reality show stars - though strongly lead and influenced by pop culture, the individual(s) taking the strongest resemblance to that faux fur your granny loves so much - are right under our noses, and sometimes as close as the reflection we see in the mirror.
Inspired by his surroundings and a Kendrick Lamar instrumental, Conquest went on to pen "Y.A.B.T.L." keeping in mind the likes of American Rappers claiming a lifestyle they have never lived, celebrities and their actions on & off stage, making every effort to stay trending. 'We take on ADOPTED PERSONAS we really aren't about from our social networks to doing anything to be seen in V.I.P at the club.' remarks the passionate and seemingly concerned emcee.
Produced by Robert Torres otherwise known as TR (a fellow member of the Sharon's Entourage collective - http://twitter.com/entourage2819) the track was originally written and intended for mix tape release. Strongly motivated to give the potential radio/club banger a bigger platform, a beat that TR produced (based on 'Quest's sonic vision for the overall album) turned out to be the perfect fit & was eventually used, and is now showcased as the single we are introduced to today.
"You Aint 'Bout That Life", released July 10th, 2012 is the first single off the forthcoming Radical Departure album expected to drop this Fall. Besides promising to be some of Jay's best work, he describes the new project as follows, 'This will be me RADICALLY leaving the things that held me back as a person and an artist to embrace fully who God designed me to be...' - "Y.A.B.T.L." strongly motivates listeners to do the same.
Furthermore Radical Departure will suggest a shift from perceptions associated with Pro-Christ Hip Hop for the greater good, challenging the genre and it's followers as well as critics through the use of new ideas.
Are you about the life God has called you to?
Listen to You Ain't Bout That Life here
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