Rawsrvnt - Love Deluxe
Posted by Edward Shelton on Monday, May 21, 2012 at 8:56am EST
If there is one word that hits the essence of this album it would be “diversity.” As you transition from track to track in the album you will not hear the same genre of music two songs in a row.
There are three main elements to look at. The first is vocals, the second is the music tracks, and the final is the transitional element of the album as a whole.
The vocal sound on each track is unique. You start the album with the voice of Rawsrvnt followed up by the rich and soft vocals of Lisa McClendon. Her classic R&B vibe provides a great complement to Rawsrvnt's verses. In the song “Jesus Jam” the listener is taken into a praise and worship experience on par with Hillsong United. KJ-52 lends his skills to the intro and the track. KJ-52 is not the only Christian rapper on the album. Love Deluxe also features great MCs such as Sean Slaughter, Richie Righteous and Pettidee. St. Matthew brings reggae flavor to the album that really taps into a familiar sound of Rawsrvnt’s style. There is so much vocal diversity in this album that it can't be overlooked or denied.
The music tracks are more than acceptable. I can say that the compositions are great since there are not so many musical elements that nuance is lost in the mix. The rock, hip hop, reggae, and praise and worship genres are all present musically. Rawsrvnt makes it a goal to bring the listener some place familiar but doesn’t just rehash the same thing. While he gives great leeway to his vocal talent, he doesn't give his instrumental talent as much freedom. It is a bit sad because a couple of songs like “Beautiful / Be With You” and “Bow Down” could have some instrumental focus at the end similar to that of “No Ordinary Love.” It is nice to say that is the only real downside to the tracks.
The last element is the flow of the album. It starts on a soft note and build up for five songs then you ride a mild wave of emotional up and downs. The up and downs on the second half of the album are tough to explain. In one song you feel an intense “get-up-and-dance-feel” then you go to soft sounds and a sad song. The transitions are above average but the second half of the album could have been organized a bit better to capture the “love” theme a lot better. This doesn't detract from the quality of the music or message, but just the feel of the project as a whole.
If you want an album that is a great for worship, relaxing, jumping around or introducing someone to the Christian hip hop or rhythm and praise genres, then this is the album for you. This is a quality project worth picking up. Rawsrvnt pushed himself to try and see how he could stretch his sound. He accomplished that. You can ring that on your cell phone.
Categorical Ratings Breakdown:
Beat Selection/Production: 4/5
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